Wanting to make an Impact? Overcome these 5 marketing challenges…

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47 % of the small business owners surveyed handled the marketing efforts on their own, struggling to track their return on investment to understand whether their marketing activities are effective. Marketing is the first major phase in business development. Without the marketing, making the sale becomes very difficult. Making the sale is the second major phase in the business development process. Often, sales teams go into the negotiating process without enough trust and credibility work being done and then they wonder why the sale doesn’t get across the line.  Here are 5 marketing challenges that are required to be addressed […]

The importance of choosing a Target Market

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“My products and services suit everyone!” This may be absolutely true – but where do you do your marketing? If you don’t have a tight Target Market, your marketing efforts are watered down and you really don’t know where to do your marketing to maximise the return. There are 3 very important reasons to choose a very specific Target Market. You will know where to find potential clients They will know that you are committed to serving them You can tap into established networks of communication By having a specific Target Market , it makes knowing where to network so […]

Working through the maze of internet based marketing, step by step!

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OK – the Yellow Pages are long gone. Businesses have had to make a lot of changes to keep up with the changing methods of marketing using the internet.  There are tools available now that just weren’t around 10 years ago , even 5 years ago in some cases. So if you are a Service Professional, what are some of the important internet based or “digital” tools that are needed to be utilised in a business today? A Digital Footprint – is essential. You must be able to be found on the web. If a prospect meets you and are interested […]